Who the heck is Adele Cara?

Question

While searching for Adele on my music streaming service, I happened to notice an artist named Adele Cara. Her first "album" is provocatively called 19 21 25 (a la the real Adele's three album titles) and includes songs titled Nevermind I'll Find Someone Like You and Hello Its Me.

By now "she" has seven "albums" on my streaming service, all with fairly generic covers (I did a reverse-image search on one of her album covers and discovered that it's a poorly edited version of a product stock photo). Each of her albums is dated 2015 and has five tracks (except one which has seven). Each track is 2-4 minutes of a repeating dance-beat loop, where the looped segment is perhaps 4-8 seconds long. (There are never any lyrics, which is funny because the songs on the album with the aforementioned cover are marked "explicit.")

So, obviously this is not a real "artist" in the traditional sense. But who is it? Is this where DJs get their beats for transitioning between actual songs and/or mashing together existing pop songs with sicker beatz? Is it some kind of scam?

(My money is on it being a scam. I'd also be interested in knowing whether Adele Cara's "music" and album covers are entirely auto-generated, because this is the sort of thing I imagine could pretty easily be done with a pretty simple AI program.)

Answer 1

Most likely this is an even lazier attempt at confusing listeners than soundalikes:

These remakes aren’t motivated by artistry, but by money. Soundalikes are a completely mercenary venture. The whole goal is to duplicate the original song in every respect, using studio musicians and vocalists, in an effort to lure consumers on digital music services into listening, diverting the pennies from millions of collective streams or iTunes sales into the pockets of the imitators. Sharp listeners may notice a difference within a few seconds, but many consumers won’t. And that’s the whole point.

Also consider that Adele's current album isn't available on streaming services:

“Soundalikes really became popular in more recent times for things that weren’t available on iTunes,” says record executive Cory Robbins, founder of Profile Records and current head of Robbins Entertainment. Robbins, a lifelong record collector and chart statistician, first came across soundalikes on cheap compilation albums as a kid in the 1960s. “For a long time, The Beatles weren’t on iTunes, so there were loads of Beatles soundalikes. I think in a lot of cases, people didn’t realize they were buying soundalikes. There were a number of companies that did an enormous amount of sales. When the real Beatles did finally go on iTunes, it dried up the market for their stuff.”