I recently came across this live version of a song called "How'd You Like That" and couldn't tell the guitar Luke's been using there. I really dig the sound of it and would totally love to get one myself.
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A quick search of Luke Pritchard guitar gear gave the following hit:
So, the guitar model is Domino Californian Rebel.
The site also has the following quote from Luke:
Luke Pritchard tweets: "I use a domino californian rebel at the moment, its great. Used it on the record a lot."