Is there any particular reason why songs with Spanish lyrics are taking over?

Question

I was reading the charts for most viewed youtube songs for the years 2017/2018 . In it, 7 out of the 10 most viewed youtube music videos are in spanish.

Notice this wasnt like this before, in years prior to 2013 there were none and from there on it kept increasing slowly.

Also, I was taking a look at the list of most viewed youtube videos today. In it, of the top 100 songs, 38 are in spanish . I've been seen this chart getting more and more spanish speaking songs regularly. Most viewed youtube videos in the past 24 hours

Is there any known reason why this is happening?

Answer 1

I can think of two reasons, 1) demographics and 2) culture.

First is sheer numbers. The number of Hispanic-Americans has risen from 10 million in 1970 to 50 million in 2010. In percentage terms, that's a rise from 5% of the U.S. population, to 17% over those 40 years.More to the point, it took that long for a generation of Spanish-speaking children to grow up and "take over" the music industry. A ratio of 38% Spanish songs to 17% (more like 19% today) is "only" 2 to 1.

The other question, of culture, is "why is the above ratio 2 to 1 and not 1 to 1 or less?" The reason is the greater push for cultural diversity. Over the past 50 years, American society has gone from "three flavors" (chocolate, vanilla, and strawberry) to Baskin-Robbins 31 flavors. More to the point, America is now exhibiting a preference for "spicy" (e.g. Hispanic) "flavors," over formerly bland Anglo-Saxon ones.