1

In That's What I Like, Bruno Mars describes luxuries and says "you deserve it baby".

In Treat You Better, Shawn Mendes describes a lacking relationship and says "any girl like you deserves a gentleman".

Neither describes what's so special or compelling about the girl. For what purpose?

2

It's not really a statement about the girl's specific characteristics, it is expressing the singer's affirmation of her worth and value in his eyes.

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